It also helped break up the drone of a long speech. Favreau talked about how he often used humor to lighten up a topic and make it relatable to the audience. I love this lesson, but it comes with a word of caution.
If your grandma wouldn’t understand what you are saying, chances are you need to revise.ĭo you know your tourism terms? Lesson 3: Humor is one of the most underrated but effective methods of storytelling Would the average person understand what “TPA” means? How about “DMO”? Spell it out and keep it simple.
But don’t forget to take a step back and look at your writing through the eyes of an outsider. When working in any industry, certain words and acronyms can become commonplace in your vocabulary. Lesson 2: Use words and phrases that people actually useĪn easy lesson, but a great reminder.
How to use storytelling in visitor guides. Make storytelling part of your brand, because great brand stories are just that – stories. Tell people why they should care about your promotion or discount by reminding them of the experience or impact it will have on them. Oftentimes it’s easy to get caught up in the “key messaging,” the top points that you have outlined as the most important information to convey to your customers or constituents. In destination marketing, we have the same goal. He would find ways to convey messages about equal rights or healthcare by telling stories about the people these changes would impact. For Favreau, this was key in his speechwriting.